
Bling Capital, one of the notable and influential early-stage venture capital firms, has successfully secured another $270 million for a new principal fourth fund. Nearly half of this amount is allocated for its opportunity fund, dedicated to follow-on investments into thriving enterprises, according to Bling general partner Kyle Lui, who conveyed this to TechCrunch.
Bling is the company founded in 2018 by Ben Ling, a former general partner at Khosla Ventures, where he helped companies like GitLab and Webflow. His reputation in Silicon Valley was built through leading roles at Google, YouTube, and Facebook. Additionally, he became a notable angel investor (Airtable, Lyft, Square, Palantir, among others), clearly demonstrating that early-phase investing is his true enthusiasm.
These experiences have influenced his venture capital firm, which oversees what it calls a Product Council, a network of executives at major tech companies that provide guidance to Bling’s startups. With the new fund, the firm’s network is gaining advisors to its roster from a spectrum of the most innovative startups, including from Notion, OpenAI, Scale AI, and Stripe.
Altogether, Ling has brought into being around 19 unicorns. Lui, who was once a partner at DCM, has attained at least seven unicorns, with examples like DocSend and Hims.
In its six-year span, Bling asserts to have invested in 170 businesses, including entities such as Rippling, and Vise. This new fund is not significantly larger than its predecessor, initiated approximately two years back. That one amounted to $212 million overall, also roughly partitioned between a new seed fund and an opportunity fund.